At Scruffy Dog Studio we get to work with so many fabulous businesses and helping Event organisers with their branding is one of our favourite things to do.
When Gill, the founder and event organiser at Brisbane Ladies Night Market approached us to help her brand her new business, that she was going to launch this year we were super excited for so many reasons.
This was such a fun project and we loved tapping into the delightful feminine vibe that makes up this event.
You may think – how much branding do you really need for launching a night market?
Well, you actually do need a very consistent and clear vision that will be instantly recognisable just like you do for any business. The thing with a market like this is that the event itself will have a diverse range of stalls present.
So, they definitely need the overall brand of the market to bring them all together under one umbrella and be able to attract the right kind of stall holders/businesses to display their beautiful products for their niche market visitors.
We worked through the same process with Brisbane Ladies Night Market as we do with a small business. Together we created a vision for their target market and then got started on designing a brand message that would create the right impression of femininity, fun and class. Once we had this nailed we could start on the physical products.
We wanted to portray the night in the logo and with their other branding marketing collateral. The social media images and business cards and banners all have lines of lights as a brand element to give the feel of night market festivity without being over the top and keeping the feminine, classy essence intact.
Once we had a clear vision and direction we moved onto designing a sassy and fun logo in black and light pink. This really brought in the feminine aspect as well as the night time component of the markets.
With a market like this, social media promotion is super important so we provided them with some branding social media background that they could carry on using long term.
To keep things consistent we also designed their social media profile images and banners so that the Brisbane Ladies Night Market would always be easily recognised and stay memorable as any good brand should.
This project included some printed materials for networking on the night of the market. To cover every aspect we provided business cards, flyers and a banner. This will mean that Brisbane Ladies Market will be instantly recognisable on the night and online.
Their very first event was on the 23rd of Feb and it was simply amazing and just the way we thought it would be. You can find more about this and future events here.
And if you are looking at launching your very own market or ongoing event and need some nurturing guidance and a memorable brand created for you then give us a holler so we can help you launch your dream into reality.
Name of Project: Brisbane Ladies Night Market
Project deliverables :
- Branding message and target market
- Logo design
- Website development and design
- Printed brochures and flyers
- Printed banner
- Social media templates