We are happy to have launched the new redesigned website for In Balance Bookkeeping Solutions. Diana wanted an online marketing refresh keeping the same brand colours and content.
Our solution was to use the same elements in a modern way with improved readability and conversion funnel. The flat-lay photo was replaced with a stylish hero image. The slogan 'Helping Business Grow Through Simplified Systems' was used as a floating above-the-fold callout heading. The main body copy and services content was redesigned for better readability and flow, and linked to inner pages for better SEO. Diana has many customer testimonials, before they were in tabs and this was updated to be in a slider with the customers' profile photo. Instead of the usual boxed map, we designed the map to be full width and desaturated with an over lay her contact info.
We are really pleased with the outcome of the website, its now much quicker to load an easier to user on a mobile device.