In Balance Website Redesign

We are happy to have launched the new redesigned website for In Balance Bookkeeping Solutions. Diana wanted an online marketing refresh keeping the same brand colours and content.

Our solution was to use the same elements in a modern way with improved readability and conversion funnel. The flat-lay photo was replaced with a stylish hero image. The slogan 'Helping Business Grow Through Simplified Systems' was used as a floating above-the-fold callout heading. The main body copy and services content was redesigned for better readability and flow, and linked to inner pages for better SEO. Diana has many customer testimonials, before they were in tabs and this was updated to be in a slider with the customers' profile photo. Instead of the usual boxed map, we designed the map to be full width and desaturated with an over lay her contact info.

We are really pleased with the outcome of the website, its now much quicker to load an easier to user on a mobile device.




Posted in blog, Branding and website design, News, Website and tagged .

Phil Noon

Phil has a degree design and online marketing, and has been working with digital media for over 12 years. Phil provides online marketing services specialising in WordPress website design and development. Customised theme design with the best plugins and security to deliver a website that features call-to-actions, opt-ins, social media feeds, quote forms and especially made plugins.

Areas of expertise: WordPress website design and development | Graphic design | Website SEO - onsite optimisation | SEO website audit | Offsite SEO strategy | Website redesign | WordPress conversion | WordPress plugin development | PHP development | cPanel configuration | Domain registration | Web hosting | Website transfers | Website trouble shooting

One Comment

  1. Thanks Phil and Andie for your help and guidance with the new redesign.

    The web site looks fresh and loads much quicker than the previous version. We found the process to be stress free and are very pleased with the results.

    It was a great working with you both to achieve our goal.

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