Its been great working with Stephen (the author of this self-help book for shift workers) to design and develop his landing pages. A lot of consideration was taken with the online marketing sales funnel and conversion techniques. Onsite SEO was a large factor in the development; structured data form Schema.org was incorporated, site speed optimisation was done with 3 large parallax background images, Think with Google gave it a fair rating overall. AMP and Yeost Glue for AMP was installed as well as a Facebook page feed. Google Search Console has been setup to track its search impressions and click through with most organic traffic referred from social media.
